Customer Behavior Heatmap System
This system graphically displays areas with high customer flow and dwell times. The data helps improve area settings and product display.
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Technical Specifications
Overview
Advanced Customer Behavior Analytics
The Customer Behavior Heatmap System is a comprehensive data visualization solution designed to track and analyze how customers interact with physical spaces. By graphically displaying high-traffic areas and long-stay zones, it empowers headquarters to optimize product displays and floor settings. This contactless system ensures accurate data collection without affecting the customer experience, providing real business value through efficient and cost-effective statistics.
Core Features
- Key Capabilities
- Easy InstallationMulti-store ManagementData AggregationVisual Data RepresentationMulti-dimensional ReportsContactless Collection
Functionality
Tracking Metrics
- People passing count
- Customer focus areas
- Stay duration (Dwell time)
- Walking trajectory tracking
- Commodity zone attraction analysis
- Dwell rate by zone
System Architecture
Multi-Device Integration
The system supports multi-device communication with automatic task assignment between units. This allows for seamless heatmap generation across entire merchandise areas, multiple floors, or large commercial centers.
Data Analytics
Analysis Tools
- Heatmap Data Visualization
- CAD Floor Plan Integration
- Hotspot Data Analysis
- Date Selection Filtering
- Layer Control (Show/Hide)
Application Scenarios
Ideal Deployment Locations
